Hello everyone,
Same disclaimer as always, we don’t claim to be the ultimate authority on this topic, we just thought we’d share our findings.
The logos of the past usually incorporated several mockups and heavy digital artworks. Usually with the emphasis on some iconic symbol that would be used for brand recognition. But now that we’ve embarked on the new digital era of tons of online businesses; People have realized that “less in most definitely more”. The clean and minimal typography designs have definitely taken over. These logos focus on the aesthetics of the characters themselves versus relying on graphic artistry. By simply adding some simple tricks like connecting certain letters or just flipping a letter upside down. Changing that letters color too can sometimes be that killer design clients are looking to obtain.
So whether you are designing a logo or looking for one to be created, just remember, “Don’t over think the design”.
I hope this helped someone. Have a great day and thanks for reading.
– Matt
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